Directorate of Cultural and Social Affairs
The activities of the Directorate of Cultural and Social Affairs of the Federation of Migros Cooperatives involve pursuing an innovative funding policy and supporting sustainable social projects. Active throughout all of Switzerland, it realises projects of national relevance, cooperates with partners and awards study prizes and prizes of encouragement as well as financial contributions.
The broadly diversified portfolio also includes its own institutions such as the Migros Museum für Gegenwartskunst. The Directorate of Cultural and Social Affairs of the Federation of Migros Cooperatives promotes up-and-coming young artists through talent competitions.
Performing Arts and LiteratureArts and Literature works actively for the promotion and dissemination of innovative productions in the fields of dance, theatre, cabaret and literature. The premier flagship event in the area of dance is the international bienniale, the
Migros Culture Percentage Dance Festival Steps.
Premio, the competition for aspiring young theatre and dance practitioners, and “Im Hochhaus”, the theatre for cabaret productions on the fourth floor of the Migros Tower on Limmatplatz in Zurich, exemplify the engagement in theatre and cabaret.
Financial ContributionsAlongside film promotion, the awarding of financial contributions, study prizes and prizes of encouragement is an important part of the funding policy of the Directorate of Cultural and Social Affairs. The Directorate of Cultural and Social Affairs directly supports creative artists with these financial contributions.
The talent competitions in the areas of physical theatre, vocal music, instrumental music, chamber music, dramatic arts and dance promote the professional training and development of young artists.
As part of its promotion of young talent, the Migros Culture Percentage not only supports gifted musicians by awarding financial contributions and providing performance opportunities, it also organises a chamber music competition for promising chamber music ensembles. For further information see Arranging Concerts.
Within the scope of its film promotion, the Directorate of Cultural and Social Affairs supports the creation of Swiss films – from idea to screen.
Founded in 1996, the Migros Museum für Gegenwartskunst is a byword for the exhibition and collection of international contemporary art as well as art education. It holds temporary solo and group exhibitions, also showing works from its own collection, over two floors. The internationally renowned museum sees itself as a dynamic venue for contemporary artistic activity. This is supported by an extensive programme of art education activities and related events.
MusicThe Directorate of Cultural and Social Affairs of the Federation of Migros Cooperatives works actively to promote music and make it widely accessible. The most important engagement in classical music is the Migros-Culture-Percentage-Classics. The successful concert tours bring a selection of the best Swiss soloists and well-known orchestras, famous conductors and star soloists from all around the world to Switzerland's top concert halls.
Migros-Culture-Percentage-Jazz presents contemporary Swiss musicians in a double concert with world-famous jazz greats in various Swiss cities.
Pop and New MediaNew media are shaping the lives, work and leisure not only of the younger generations. Using them requires new skills and opens up a wide range of communication and lifestyle options. The impact that this media shift has on art and culture is being explored by the Directorate of Cultural and Social Affairs of the Federation of Migros Cooperatives through its Digital Brainstorming event series.
At the media and robotics competition bugnplay.ch, children and young people can demonstrate their creative use of new media.
New forms, ideas and trends are also the theme of m4music: the pop music festival is an important occasion that brings the Swiss pop scene together each spring.
With its projects, financial contributions, collaboration projects and other engagements, the Social Affairs division makes a valuable contribution to social cohesion in Switzerland. It offers models and solutions for social challenges, raises seminal issues and plugs gaps wherever there are pressing social needs.
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Head: Ramona Giarraputo