1950 – The Duttweilers’ 15 theses

Adele and Gottlieb Duttweiler’s 15 theses are published in the Brückenbauer magazine at the end of 1950. They can be said to represent the Duttweilers’ legacy. Although not legally binding, they are intended to serve future generations as guidelines on how to carry on the work of Migros. The Duttweilers are clear about Migros’s social and cultural commitment. Thesis 10, for example, states that: “The general interest must be placed higher than the interests of the Migros cooperatives […] Our growing material wherewithal must always go hand in hand with even greater social and cultural contributions. In spite of all the social and political demands we face, we must make funds available and free up the time of the best among us.”
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