1941 – Migros becomes a cooperative
In the midst of a general time of crisis, when war is raging in Europe, Gottlieb Duttweiler makes the bold decision to give Migros away. Together with his wife Adele, Duttweiler buys up all the shares in Migros AG and turns it into a cooperative. From now on, Migros is owned by the cooperative’s members – i.e. all Migros employees and customers. By taking this step, Duttweiler is trying to show that he is not just interested in making a profit, but is also committed to social and cultural issues.