History

Migros AG is entered in the commercial register of the City of Zurich as a private company on 15 August 1925.

In the midst of a general time of crisis, when war is raging in Europe, Gottlieb Duttweiler makes the bold decision to give Migros away.

Monte Generoso: “If they sold cutlets the size of toilet seats there, the whole of Switzerland would come.”

Migros acquired an interest in Praesens Film AG as far back as 1943.

Migros begins offering language courses in spring 1944.

A 45,000m2 estate in Rüschlikon becomes the property of the foundation.

The 24 September 1948 issue of the Brückenbauer magazine finally announces the first cycle of concerts entitled “Great artists play eternal music”.

Adele and Gottlieb Duttweiler’s 15 theses are published in the Brückenbauer magazine at the end of 1950 – as their legacy.

“Learning languages where they are actually spoken” – language courses abroad.

The Culture Percentage is defined for the first time and incorporated into the articles of association in 1957.

Gottlieb Duttweiler dies on 8 June 1962 at the age of 74.

Switzerland’s oldest think tank conducts research into megatrends and countertrends, builds knowledge and develops future scenarios.

The study prize for instrumental music marks the beginning of Migros Culture Percentage’s promotion of young talent.

To mark its 50th anniversary in 1975, Migros gifts the city of Basel what will eventually become one of its landmarks.

The Halle für internationale neue Kunst opens its doors in Zurich in 1978.

Migros Basel commits itself to preserving the site of “Grün 80” for 100 years.

The CD label for Swiss classical music and new folk music.

Dance festival promoting contemporary dance.

The Migros Culture Percentage Arranging Concerts programme covers two thirds of the musicians’ fees.

The Abbey of St Peter and St Paul in Romainmôtier is the oldest Romanesque abbey church in Switzerland.

conTAKT is now an intercultural prize of encouragement that supports local initiatives throughout Switzerland.

The Migros Museum für Gegenwartskunst sees itself as a hub for contemporary art production.

In June 1995, almost 90% of the people of Bern vote in favour of the Gurten 2000 project in a referendum.

The Gottlieb Duttweiler Chair of International Retail Management conducts research into retail and wholesale issues.

The x-to-the-power-of-heart project recognises schools and classes for their involvement in good causes.

Just because you’re retired, doesn’t mean you’re ready for the scrap heap.

A groundbreaking idea celebrates a big anniversary!

Since 2007, paper carrier bags designed by Swiss artists have gone on show twice a year.

The study prizes first introduced in 1969 are relaunched as talent competitions.

Tavolata means helping people to help themselves.

The renovated museum now shows temporary solo and group exhibitions plus works from its own collection over two floors.