2007 – 50 years of Migros Culture Percentage
A groundbreaking idea celebrates a big anniversary! The anniversary on 25 August 2007 is the perfect excuse for a big party. More than 600 guests from the worlds of culture, politics, business and society join Migros in celebrating. The keynote speaker is none other than Federal Councillor Pascal Couchepin. The MyCulture.ch national competition proves that, even at the grand old age of 50, the Migros Culture Percentage still has a lot of life left. The competition is aimed at enthusiastic young people who would like to realise cultural projects of their own. The winners then get to present live stage shows that they have devised together with professionals in 12 Swiss towns and cities over 2 weekends. The spectrum is broad, ranging from dance, theatre and literature to the fine arts, design, fashion, film and new media.