2006 – x-to-the-power-of-heart
Under the x-to-the-power-of-heart project, first launched in 2006, the Migros Culture Percentage recognises schools and classes for their involvement in good causes and helping others through social, ecological or charitable activities. Their efforts can bring benefits to individuals or whole communities, the immediate school environment or charitable organisations. A well for a village in Burkina Faso, maintaining the local fitness trail or supporting the WWF – these are just some of the projects realised in the past. To date, some 20,000 children and young adults have carried out school projects with the assistance of their teachers, all with the same goal: to do something good for others.