1969 – First grants for artists

The study prize for instrumental music marks the beginning of Migros Culture Percentage’s promotion of young talent. In the years that follow, dance, chamber music, the dramatic arts, vocal music and physical theatre are added. The former “prizes of encouragement” now take the form of talent competitions that include a broader promotion package in addition to purely financial support. The declared aim is to help the artists during their transition from training to career.
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