m4music with The Streets and over 40 other top acts

The 14th m4music pop music festival promoted by Migros Culture Percentage is being held in Zurich and Neuchâtel on March 24-26. Alongside international and national headliners like The Streets (UK) and Heidi Happy (CH), this year’s festival will feature over 40 other top acts. In addition, the best new Swiss musicians will be discovered and promoted by the Demotape Clinic, while the associated Conference will see current topics from the music business explained and discussed. The festival starts in Neuchâtel. The Exil Club has now joined the Schiffbau and the Moods Club on the list of venues. Advance tickets have just gone on general sale.

The stage in Zurich’s Exil Club, which is located close to the Schiffbau, forms part of the festival for the first time. Holding the opening evening on Thursday, March 24, in La Case à chocs in Neuchâtel helps to reinforce the relationship between French-speaking and German-speaking Switzerland. Again this year, participants in the Demotape Clinic from western Switzerland will be enjoy special train fares and hotel rates in when they travel to Zurich for the m4music festival.

You may dance!

It will be hard for visitors to decide how to dance the night away - to the electrifying dance-punk of Does It Offend You, Yeah? (UK), or maybe the pulsating electro of Danger (F), or even the explosive electro-punk of Frittenbude (D). Friendly Fires’ (UK) fast dance pop will help to keep people moving, as will Goose (BE) with their own version of electro-punk and finally Ebony Bones! (UK) with their unique mix of disco, post-punk, dance music and a spot of samba. Expectations are already running high for the concerts by the popular British bands Everything Everything (UK) and Wu Lyf (UK), who will be performing in Switzerland for the first time. Also on the programme is a dubstep floor featuring the hip duo Darkstar (UK), dubstep DJs and the support of grime star Tinchy Stryder (UK), who topped the UK charts several times in 2010. Headliners on the hip-hop stage are The Streets (UK), who will be presenting their new album. From Switzerland, rap newcomer Steff La Cheffe – who won m4music Demo of The Year in 2009 – and the Mundartisten will be showcasing their talents. A number of outstanding Swiss acts will provide more inspiring live music, led by the Geneva-based band Mama Rosin, who have successfully toured the world with their own power-Cajun style. The spotlight will also fall on Zurich’s exceptional artist Oy, the not very Swiss-sounding My Heart Belongs To Cecilia Winter from Zurich and the hot post-grunge band Navel from Basel. Sixties rockers The Rambling Wheels will be celebrating their new album simultaneously in Neuchâtel and Zurich. Navel from Basel and Verena von Horsten from Zurich will be providing a big dollop of rock on the opening evening in Neuchâtel.

Festival manager Philipp Schnyder von Wartensee enthuses about the vitality of the current Swiss pop music scene: «The sheer diversity and quality is simply amazing. There are so many talented acts like Oy, Steff la Cheffe and The Rambling Wheels who can get the audience going with their strong stage presence.»

Conference with Peter Sunde

As every year during the Conference, there will be workshops, round-table discussions and a keynote speech about the hottest topics in the music industry. The talk by Peter Sunde, the shooting star of the online world, will be one of the highlights. The co-founder of the Pirate Bay trading site has attracted a lot of attention and will also report on his latest project, a social micro-donation service known as Flattr. In Neuchâtel, a panel of experts will discuss the issue of exporting music from French-speaking Switzerland to German-speaking Switzerland.

Successfully promoting talented newcomers

The Demotape Clinic broke its record in 2010 with 855 demos submitted, at the same time demonstrating how important this Migros Culture Percentage project aimed at promoting talented newcomers has become. This year, 750 demos were received from throughout Switzerland. The jury listens to all the demos and presents a cross-section of the most interesting and exciting tracks at the festival, with industry professionals giving public feedback. In order to help the best Swiss newcomers get off to the best possible start in their careers, the SUISA foundation awards prizes worth 17,000 francs in the categories Pop, Rock, Urban and Electronic. Other prizes include coaching sessions at Zurich University of the Arts and music equipment from SDS Music Factory. There is a long list of talented musicians who have made it to the playlists of m4music’s partner radio stations after being discovered in the newcomer competition: Steff La Cheffe, Solange La Frange, Knackeboul, Tobias Jundt (Bonaparte), Chamber Soul, Frölein Da Capo, The Gamebois and Aloan.

Infobox

m4music creates a platform for sharing, networking and informing with the music festival, the Conference and the Demotape Clinic. The purpose of the festival is to promote Swiss pop and club music with a focus on promising newcomers. m4music is a Migros Culture Percentage project. All visitors enjoy free entry to the Demotape Clinic and the conference held during the afternoon. Advance tickets for the music programme during the evening can be obtained from www.starticket.ch.

To find out more, visit the Media section at www.m4music.ch or use one of the contacts listed below:

m4music 2011 media contact: Rona Diem, media@m4music.ch, +41 78 667 20 10

Accreditation for media professionals (by midday March 17, 2011): www.m4music.ch/akkredit-press

Festival management m4music: Philipp Schnyder von Wartensee, Federation of Migros Cooperatives, Culture and Social Affairs, +41 (0) 44 277 30 12, philipp.schnyder@mgb.ch

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Media information, 09. February 2011 - m4music 2011

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